Types of emails

How to Design Email Templates in Gmail

Gmail is one of the most popular email service providers, offering a variety of features that make it a powerful tool for personal and professional communication. One of these features is the ability to create and save email templates, which can help save time and ensure consistency in your correspondence. In this article, we will explore how to create email templates in Gmail, save them for future use, and even discuss some free email template options for Gmail users.

Benefits of Using Email Templates in Gmail

Email templates can provide numerous benefits for Gmail users, including:

  1. Efficiency: By creating email templates, you can quickly draft and send repetitive messages, saving valuable time and effort.
  2. Consistency: Email templates ensure that your messaging remains consistent across multiple recipients and various types of correspondence.
  3. Professionalism: Well-designed email templates can enhance the overall professionalism of your emails, making a positive impression on your recipients.

Creating an Email Template in Gmail

Enable Templates in Gmail Settings

Before you can create an email template in Gmail, you first need to enable the feature within your Gmail settings. Follow these steps to enable templates:

  1. Log in to your Gmail account.
  2. Click the gear icon in the upper right corner to access your settings.
  3. Select “See all settings” from the dropdown menu.
  4. Navigate to the “Advanced” tab.
  5. Locate the “Templates” section and select “Enable.”
  6. Scroll down and click “Save Changes.”

Once you’ve enabled templates in your Gmail settings, you can start creating your own custom email templates.

Design and Save an Email Template in Gmail

Now that you have enabled the templates feature, follow these steps to create and save an email template in Gmail:

  1. Click the “Compose” button to open a new email window.
  2. Draft the content of your email, including the subject line, body text, and any necessary formatting. You can also add images, links, and other elements as needed.
  3. When you have completed your email design, click the three vertical dots in the lower right corner of the email window to access the “More options” menu.
  4. Select “Templates” from the menu, followed by “Save draft as template.”
  5. Choose “Save as new template” to create a new template, or select an existing template to overwrite it with your current design.

Your email template is now saved in Gmail and can be accessed for future use.

Using a Saved Email Template in Gmail

Once you’ve created and saved an email template in Gmail, you can easily access and use it for future correspondence. To use a saved email template, follow these steps:

  1. Click the “Compose” button to open a new email window.
  2. Click the three vertical dots in the lower right corner of the email window to access the “More options” menu.
  3. Select “Templates” from the menu.
  4. Choose the desired email template from your list of saved templates. The template will automatically populate the email window with your pre-designed content.
  5. Edit the email as necessary, including adding recipients, personalizing the message, or making other adjustments.
  6. When you’re satisfied with the email, click “Send” to deliver the message.

Free Email Templates for Gmail

If you’re looking for professionally designed, free email templates for Gmail, there are several resources available online. Many of these templates are designed for specific industries or purposes, making it easy to find the perfect design for your needs. Some popular sources for free email templates include:

  1. Mailchimp: This email marketing platform offers a variety of free email templates that can be customized and exported for use in Gmail. Their templates cater to various industries and purposes, including newsletters, promotional emails, and event invitations.
  2. Litmus: Litmus offers a selection of free, responsive email templates that are compatible with Gmail. These templates are designed to look great on any device and can be easily customized to fit your specific needs.
  3. Stripo: Stripo provides a variety of free, professionally designed email templates that can be exported to Gmail. With their easy-to-use template editor, you can customize templates to match your branding and content requirements.
  4. BEE Free: BEE Free is an online email template builder that offers a range of free, responsive email templates. You can customize these templates using their drag-and-drop editor and export them for use in Gmail.

To use a free email template from one of these sources, simply customize the template to your liking, export the HTML code, and import it into your Gmail compose window. Be sure to test the template’s appearance and functionality before sending it to your recipients.

Tips for Creating Effective Email Templates

When designing email templates in Gmail, keep the following best practices in mind to ensure your messages are engaging and effective:

  1. Keep it simple: Avoid overly complex designs or excessive formatting, as these can be distracting and may not display properly on all devices.
  2. Be mobile-friendly: Ensure your email templates are responsive and look great on both desktop and mobile devices.
  3. Personalize your messages: Whenever possible, include personalization elements in your templates, such as the recipient’s name or other relevant information, to make your emails feel more targeted and engaging.
  4. Use clear calls-to-action: Make it easy for recipients to understand the desired action you want them to take, whether it’s clicking a link, replying to the email, or making a purchase.
  5. Test before sending: Always test your email templates before sending them to recipients, ensuring that they display correctly across various email clients and devices.


Learning how to create email templates in Gmail can save you time, enhance your professional image, and improve the effectiveness of your correspondence. By following the steps outlined in this article and incorporating the tips and resources provided, you can easily design, save, and use custom email templates in Gmail to streamline your communication and make a lasting impression on your recipients.